First of all, let me say this.  All the talk of the summer of 2010 and where LBJ will end up is really ridiculous.

Let the GMs and team owners worry about it. Can’t we just focus on, hmm I don’t know, maybe the games for the next 2 years?  What a novel idea.

But the point I want to make is that all the talk that King James needing to be in New York or LA to fully capitalize on his marketing potential - clothing lines, movies, etc. - is absurd.

How much bigger can he possibly get?  Really.

He has sponsorships galore including a bagillion dollar deal as the face of Nike Basketball complete with a signature shoe; he just had a documentary about his life released at a Film Festival in Canada; he has his own logo for chrissakes.

What doors are going to be opened by moving to one of the coasts?

What is completely being ignored is that the world’s most famous athlete - complete with his own major motion picture, shoe line, clothing line, 2 colognes and millions in other endorsements - played in… Chicago.

Or has everyone already forgotten about a guy named Jordan?